Individual Artist Marketing Workshop

Leeway presents this workshop featuring experts in the fields of public relations, marketing, curating, and programming. Participants include Elizabeth Jane Cole and Scott Beibin (Evil Twin Booking), Kate Watson-Wallace (anonymous bodies, Artists U), Kathryn Tebordo (Dance USA/Philadelphia, Workshop for Potential Movement), Megan Wendell (Canary Promotion + Design), Rakia Reynolds (Skai Blue Media), and Shelley Spector (Spector Projects) on Thursday, March 31, 2011, from 6:00pm to 8:30pm in our office (1315 Walnut Street, Suite 832). Venue is wheelchair accessible.

This workshop is free and open to the public, but pre-registration is required. Childcare and ASL description is available by request. To RSVP click here.

Workshop Description

Our goal for this workshop is to provide our grantees and the greater artistic community an opportunity to learn best practices for marketing and promotion of their work as individuals not affiliated with larger institutions. We will also discuss topics such as branding, preparing samples, finding representation, writing press releases, and various media tools (including websites). The format of this workshop will be a panel with presentations from the participants followed by a Q&A period. This will then lead into 7-10 minutes one-on-one "speed" consultations in which attendees can discuss specific questions or issues about their own marketing goals and get advice and resources from the experts.

About the Participants

Kate Watson-Wallace
Artists U
katewawa.com

Kate Watson-Wallace, a 2007 Pew Fellow in the Arts in Choreography,  is a choreographer and performer based in Philadelphia. She is director of anonymous bodies, an interdisciplinary performance company that creates site-based installation. Projects include, CAR, a performance for 4 audience members who sit in the back seat of a moving car, HOUSE, a show inside a row home, and STORE, a performance piece about American greed.  She has been presented throughout the US at the Philadelphia Live Arts Festival, Movement Research at Judson Church, Montgomery County Community College, ODC Dance (San Francisco), Velocity Dance (Seattle), Joyce SoHo (NYC), Bryn Mawr College, Kelly Strayhorn Theater (Pittsburgh), Wave Rising series (NYC) and DanceBoom at the Wilma Theater. Her work has been funded by the Rockefeller Map Fund, Doris Duke Foundation, Dance Advance, the Pennsylvania Council on the Arts, and the Independence Foundation. She has choreographed music videos for Animal Collective and Black Dice. She has danced with Myra Bazell (2001-06) and Group Motion Company (1998-2002) and currently dances with Headlong Dance Theater. She has been a guest artist at Drexel University, The University of the Arts, Franklin and Marshall College, Temple University, Swarthmore College, and  Indiana University of Pennsylvania. Choreography for theater includes: Brat Productions, Wilma Theater, and White Box Theater. 

Kathryn Tebordo
Dance USA/Philadelphia
danceusaphiladelphia.org

Kathryn is a choreographer and performer and the founder of Workshop for Potential Movement. Together with founding members Debra Disbrow and Betsy Herbert, she co-wrote and performed in the comedies SPEAK! MASCOT (2006) and MEET YOUR REPLACEMENT (2005). Other recent projects include dancing with devynn emory/ beast productions, and performing in the dancefilm Wanna Kiss Myself by J. Makary and in The Show Must Go On by Jerome Bel. Kathryn has been educated at Bard College and SUNY Brockport. In 2002, Kathryn took part in Deborah Hay’s Solo Performance Commissioning Project, where she learned and adapted Beauty. Kathryn is one of six American artists accepted into the broadly international DanceWEB Europe Scholarship Programme, gaining full access to the 2009 ImPulsTanz Festival in Vienna. She currently serves on the advisory board of Dance/USA Philadelphia, and lives with her husband Christian, a novelist, in Center City.

Megan Wendell
Canary Promotion
canarypromo.com

Megan has been championing arts, culture and nonprofit organizations for over a decade. At Canary Promotion, which she co-founded with her husband Mason Wendell in 2001, Megan leads the publicity and marketing department as well as business development. Megan has created publicity, marketing and/or social media campaigns for The Wilma Theater, the Philadelphia Live Arts Festival & Philly Fringe, the Rosenbach Museum & Library, the City of Philadelphia’s PhillyHistory.org project, Philagrafika 2010, First Person Arts, The Design Center at Philadelphia University, Bristol Riverside Theatre, Philadelphia Dance Projects, Mauckingbird Theatre Company, Pig Iron Theatre Company, Philadelphia Young Playwrights, and the Theatre Alliance of Greater Philadelphia, among many others. She has worked on several projects funded by such granting organizations as The National Endowment for the Arts, The Pew Center for Arts & Heritage, The William Penn Foundation, and the Philadelphia Cultural Fund. She is invited regularly to speak to cultural and nonprofit groups, artists, and college classes. Megan also spends time helping to foster the next generation of female rockers by volunteering for the all-girl rock camp, Girls Rock Philly. She regularly draws from her own artistic background as a musician who graduated from Berklee College of Music, launched several successful tours, nationally released and promoted albums for her band and others, and founded a small record label. She loves that her job gives her an opportunity to fully immerse herself in Philadelphia’s amazing arts community, at least when she’s not chasing after her pre-schooler, Lyra.

Rakia Reynolds

Skai Blue Media
skaibluemedia.com
philly360.com

Rakia has sky-rocketed to success by serving as a “media superwoman” for Philadelphia. She is sought after by companies and organizations to provide her expertise in a wealth of subjects and projects like media and art direction, branding and strategic planning, creative development. She has also produced content for television outlets such as MTV networks and TLC and print outlets like Lucky magazine. She currently serves as the president of the Philadelphia chapter of Women in Film & Television and is the advisory board of the Philadelphia chapter of NAMIC, the National Association of Multi-Ethnicity in Communications. In 2009, she received their Rising Star award, which hails her achievements within the communications industry. She was also recently awarded Joan Shepp’s “Woman of Substance and Style” award, highlighting her contributions to Philadelphia’s fashion industry. Rakia has been profiled in BUST, Marie Claire, Lucky and Philadelphia Magazine. She has appeard on the Style Network, TLC, has a regular segment on Fox 29 spotlighting the best in Philadelphia fashion, and serves as the regional editor of Uptown’s Philadelphia edition. Recently, Philadelphia Magazine named Rakia Reynolds as one of the Faces of the New Philly. She runs Skai Blue Media, a full service PR agency, with clients that run the gamut of lifestyle PR, including various restaurants and boutiques, local spas and the business districts. Her work has resulted in national, local, and regional media placements for her clients. In addition, Rakia is called on by local jewelry and clothing designers as a consultant on how to grow a local business. She is on the pulse of fashion trends, and was appointed last year as the Philly 360 Fashion Ambassador, where she covers the latest and greatest in beauty, clothing trends, and hair styling. Rakia also works with the Greater Philadelphia Tourism and Marketing Corporation on heightening the exposure of local boutiques and Philadelphia’s shopping scene.

Scott Beibin & Elizabeth Jane Cole
Evil Twin Booking
eviltwinbooking.org 

Scott Beibin and Liz Cole met in 2002 at a Lost Film Fest performance. Inspired to create something new, they came up with the idea of running a booking agency that was much more than music. Liz's background was in radio and writing for magazines. Scott had been on the road performing for years with Lost Film Fest, ran an indie music label, and organized countless tours and festivals. They started to plug some of their favorite people into their combined global networks, and thus the Evil Twin Booking Agency was formed.

Shelley Spector
Spector Projects
shelleyspector.com

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