upcoming grant deadline: 03/01/2018

upcoming grant deadline: 03/01/2018

7 Things to Consider Before Promoting Your Public Event

By Denise Beek, Communications Director
Leeway Foundation

You have this brilliant idea for an event- you secured a venue, figured out when it will take place and what’s going to happen… BRAVO! Now is the simplest part is promotion, right? Not so fast! Before you hit “send” on that email, or “post/publish/tweet” on your social media page, take a moment to think about the following elements and factors that will make your event description clearer and thus, more appealing to your intended audience and community.

1. Who
Do you intend to reach a particular audience or community? Is it based on age, geography, interest and/or cause? What are some things that would motivate your audience or community to do what you are asking?

2. What
Is it a workshop, performance, exhibit, panel, celebration, etc.? Who are the featured artists, facilitators, speakers, etc.? What should your community/audience expect to experience?

3. When
Is the date (day and month) and time (am or pm) clearly stated? Is it a recurring event? Some people decline invitations because of inconvenience, but many decline because they have to do too much searching to figure out basic event details.

4. Where
Is your event near public transportation? Is it an accessible and safe space for the intended community? Did you provide links to directions, transportation information, parking facilities, etc.?

5. Request Action
Is a ticket purchase or registration required for your event? Even if an event is free, you should take this opportunity to collect information, or ask folks to help spread the word.

6. Image of flyer including a text version
Do you want people to share, blog and/or post about your event? Always include text along with your image to make sharing your event easy.

7. Review and Check
Check and make sure that all names are written correctly. This includes partnering organizations, places, artist participants, contact info, links, etc. Is there a single point of contact for folks to get in touch with if they have questions or issues registering? If possible, include a name, phone number, and/or email address to reply to general inquiries.

Check these things off your list, and you’re good to go! Share your upcoming event, knowing that your audience and communities have all of the information they need to add your event to their calendars. 

from the blog

Diaspora Letters Opening Reception

Diaspora Letters Opening Reception

Sara Zia Ebrahimi (LTA '14, ACG '13, '09), aka DJ Cardigan, will be spinning music from Iran and the diaspora at the opening of Beeta Baghoolizadeh’s first solo exhibition, Diaspora Letters, at Twelve Gates Arts on February 2. Baghoolizadeh uses new media to illustrate her memories and the passage of time through black and white digital illustrations and gifs that invite viewers to visualize themselves in foreign-yet-familiar spaces. [learn more]

Join our mailing list

Stay up to date with Leeway. to stay informed of upcoming events, latest news, grant info and more!

Upcoming events
02/221:00 pm - 1:30 pm

Facebook LIVE Info Session

Are you thinking about applying for the Art and Change Grant or the Leeway Transformation Award but not sure of how to go about it? Join us on Facebook LIVE and get your questions answered.

[learn more]

02/225:30 pm - 7:30 pm

Understanding Taxes for Artists Hosted by Leeway Foundation

Whether you’re receiving grants, financially profiting from your art, self-employed or have an LLC, you must file taxes. But, what are the best filing options for your situation? CultureWorks Greater Philadelphia, Leeway Foundation, and Vision Driven Artists have teamed up to help demystify tax season!

[learn more]

connect with us: