By Denise Beek, Communications Director
You have this brilliant idea for an event- you secured a venue, figured out when it will take place and what’s going to happen… BRAVO! Now is the simplest part is promotion, right? Not so fast! Before you hit “send” on that email, or “post/publish/tweet” on your social media page, take a moment to think about the following elements and factors that will make your event description clearer and thus, more appealing to your intended audience and community.
Do you intend to reach a particular audience or community? Is it based on age, geography, interest and/or cause? What are some things that would motivate your audience or community to do what you are asking?
Is it a workshop, performance, exhibit, panel, celebration, etc.? Who are the featured artists, facilitators, speakers, etc.? What should your community/audience expect to experience?
Is the date (day and month) and time (am or pm) clearly stated? Is it a recurring event? Some people decline invitations because of inconvenience, but many decline because they have to do too much searching to figure out basic event details.
Is your event near public transportation? Is it an accessible and safe space for the intended community? Did you provide links to directions, transportation information, parking facilities, etc.?
5. Request Action
Is a ticket purchase or registration required for your event? Even if an event is free, you should take this opportunity to collect information, or ask folks to help spread the word.
6. Image of flyer including a text version
Do you want people to share, blog and/or post about your event? Always include text along with your image to make sharing your event easy.
7. Review and Check
Check and make sure that all names are written correctly. This includes partnering organizations, places, artist participants, contact info, links, etc. Is there a single point of contact for folks to get in touch with if they have questions or issues registering? If possible, include a name, phone number, and/or email address to reply to general inquiries.
Check these things off your list, and you’re good to go! Share your upcoming event, knowing that your audience and communities have all of the information they need to add your event to their calendars.