upcoming grant deadline: 03/01/2019

upcoming grant deadline: 03/01/2019

Elements of Design

By Elisha Lim and Coco Riot


  • What's it trying to convey?
  • How do you know that? why do you think that?
  • Is it clear?


  • What's the size of the image in relation to the words?
  • Does it feel roomy? or tight?
  • Where are your eyes are supposed to go?
  • What direction do you read?
  • Where's the top, bottom, middle, the depth, distance, width? (Does this poster go deep into the background? Does it take me into a big room or a small room? Does it take me up high in the sky? To an aerial view?)
  • A successful layout makes it feel like there's a lot of room, a lot of space. How does this one do it?

White Space

  • Where is the white space? What's the ratio?
  • What's the weight? Are the images balanced? Or imbalanced? What does that do?
  • What's the rhythm? Like, if you're listening to a song and there's a dramatic pause, it feels like something's going to happen. Does the white space set up that kind of expectation?


  • Do you feel attracted to read the text? Why?
  • Which words are you meant to read? which ones are just design?
  • What do you notice first? Which words stand out and why?
  • How big are the letters?
  • What do you think of the font? Does it matter?
  • How much text is there?
  • Are there different text styles on the page? (size, font) Where are they placed?


Leeway grant?

Leeway Transformation Award

The Transformation Award provides unrestricted annual awards of $15,000 to women and trans* artists and cultural producers living in greater Philadelphia who create art for social change and have done so for the past five years or more, demonstrating a long-term commitment to social change work. [read more]

deadline 05/15

Join our Team

Check out some of the great opportunities The Leeway Foundation has available.

[view opportunities]

from the blog

Jos Duncan’s Love Now Media presents 11 Days of Love Stories

Jos Duncan's (WOO '17, LTA '13, ACG '11) Love Now Media hosts storytelling workshops and events and different Philly venues each day with the theme "Love, Liberty, and the Pursuit of Happiness" from June 11 through June 21. [learn more]