upcoming grant deadline: 03/01/2019

upcoming grant deadline: 03/01/2019

Elements of Design

By Elisha Lim and Coco Riot


  • What's it trying to convey?
  • How do you know that? why do you think that?
  • Is it clear?


  • What's the size of the image in relation to the words?
  • Does it feel roomy? or tight?
  • Where are your eyes are supposed to go?
  • What direction do you read?
  • Where's the top, bottom, middle, the depth, distance, width? (Does this poster go deep into the background? Does it take me into a big room or a small room? Does it take me up high in the sky? To an aerial view?)
  • A successful layout makes it feel like there's a lot of room, a lot of space. How does this one do it?

White Space

  • Where is the white space? What's the ratio?
  • What's the weight? Are the images balanced? Or imbalanced? What does that do?
  • What's the rhythm? Like, if you're listening to a song and there's a dramatic pause, it feels like something's going to happen. Does the white space set up that kind of expectation?


  • Do you feel attracted to read the text? Why?
  • Which words are you meant to read? which ones are just design?
  • What do you notice first? Which words stand out and why?
  • How big are the letters?
  • What do you think of the font? Does it matter?
  • How much text is there?
  • Are there different text styles on the page? (size, font) Where are they placed?


Leeway grant?

Art and Change Grant

The Art and Change Grant provides project-based grants of up to $2,500 to women and trans* artists and cultural producers in greater Philadelphia to fund art for social change projects. [read more]

deadline 03/01

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from the blog

Pratima Agrawal (ACG ‘18) to be featured in PAPA Mini-Residency Showcase

Philadelphia Asian Performing Artists Mini-Residency will showcase work from selected members of their inaugural cohort, including one of Leeway's newest Art and Change Grantees. [learn more]