Elements of Design
By Elisha Lim and Coco Riot
- What's it trying to convey?
- How do you know that? why do you think that?
- Is it clear?
- What's the size of the image in relation to the words?
- Does it feel roomy? or tight?
- Where are your eyes are supposed to go?
- What direction do you read?
- Where's the top, bottom, middle, the depth, distance, width? (Does this poster go deep into the background? Does it take me into a big room or a small room? Does it take me up high in the sky? To an aerial view?)
- A successful layout makes it feel like there's a lot of room, a lot of space. How does this one do it?
- Where is the white space? What's the ratio?
- What's the weight? Are the images balanced? Or imbalanced? What does that do?
- What's the rhythm? Like, if you're listening to a song and there's a dramatic pause, it feels like something's going to happen. Does the white space set up that kind of expectation?
- Do you feel attracted to read the text? Why?
- Which words are you meant to read? which ones are just design?
- What do you notice first? Which words stand out and why?
- How big are the letters?
- What do you think of the font? Does it matter?
- How much text is there?
- Are there different text styles on the page? (size, font) Where are they placed?